Settings

Set once, applied to every competitor you track — now and in future.

What to track

applies to all competitors

Products Full catalog, with newly-added products surfaced. Bestsellers Products in the store's real sales-rank order. Apps & plugins Which Shopify apps or WordPress plugins the store runs. Meta ads costs money Active ad count and the ad creatives themselves. Price changes computed Products whose price moved since the last catalog snapshot. Removed products computed Products that disappeared from the catalog. Ads per product computed Which products a competitor is actively advertising. Estimated sales Units sold and revenue, from day-to-day stock movement. Ad briefs Turns each new competitor ad into a brief for one of yours: the angle, who is on screen, and a scene to shoot.

Tools

reads across all competitors

Briefs page Each competitor ad rewritten as a brief you could hand a writer: messenger, angle, big idea, promise, objection.
Needs Ad briefs, switched on with it. Angles page Every angle competitors are running, counted across all of them at once — which are crowded, and which one advertiser just started. Your own names where they fit, marked.
Needs Ad briefs, switched on with it.

Some trackers are computed from others, so switching one on may switch on what it needs. A tracker a particular store cannot support stays off for that store however this is set — capability beats preference, since enabling it would only produce an unavailable result on every run.

Ads country

Ad counts are collected across all countries. Meta reports very different numbers per country — one advertiser measured 620 in the US, 549 in the Netherlands and 4,603 across all — so a single-country figure presented as a total would be quietly wrong.

Design

How the dashboard looks. Saved to your account, so it follows you between devices rather than resetting with your browser.